Marketing Process Questions Essay Example | Topics and Well Written Essays - 500 words

Marketing Process Questions - Essay Example Even though the customers at the hotel are satisfied with the service that Hydro Tech offers and there is a demand for such service, but the buying power remains in the hands of the manager who has to check for the feasibility of such cleaners. Hydro Tech vacuum cleaners are more costly than the average vacuum cleaners and since the consumers in the hospitality industry usually buy at low bulk price, they are not willing to spend almost double of the price of the average vacuum cleaner. Furthermore, vacuum cleaners by Hydro Tech require initial training before they can be used by the average consumer. Thus Hydro Tech would have train the entire cleaning staff of the particular hotel and for this the manager would have to allocate time for the training. The marketing process allows an organization to understand its target market and to develop marketing strategies that suit that particular target market. When an organization is catering to different target markets, it is imperative that the marketing strategies for different target markets are different. For example, in the airline industry, the marketing tactics for first class passengers differs from that of economy class. In a similar way, when Hydro Tech moved from the health industry and towards the hospitality industry, it was important that they revise their marketing tactics to suit the needs of the target market. Hydro Tech was unable to develop a marketing strategy that catered to the needs of the target market and this is because of lack of understanding of the marketing truths. Firstly, Hydro Tech did not analyze the situation properly, that is, it failed to understand the decision making process of the consumers in that particular industry, Secondly, since Hydro Tech f ailed to understand the target market, they did not produce a marketing strategy that would attract to this target market. Thirdly, they did not make